Copy is the text used to sell products in advertising and marketing and copywriters are the professionals who create this copy. Copywriting is a centuries-old craft. One of the oldest surviving advertisements in English was printed on a small sheet …
Goal Setting: Necessary before the Job Search
Finding an answer to the question, “What do I really want in a career?” is one of the hardest parts of successfully transitioning from college to a career. Most college seniors are unaware …
As liberal arts graduates enter the job market, their direction may not be as obvious as students with degrees in more technical fields. For the most part, engineering or computer science majors know exactly where to target their efforts, what …
Informational Interviewing – An Exploring Student’s Best Friend
Informational interviewing is perhaps one of the most rewarding. As the name suggests, the goal of talking with people actually working in the career you’re considering is to get information, not a job.
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